A sharp rise in the number of online shoppers has spurred phenomenal business expansion and outright shifts into the ecommerce space. Online marketplaces like Amazon, Facebook and eBay, have made it easier for both established and smaller entrepreneurs to get in on the action.
When a business acquires a stable user base, and the sales are flowing in, but the size of this base is still quite small, it is time to expand your business marketplaces. Ecommerce is huge, and now is the perfect time for businesses to establish or grow their online stores.
1. Know Your Market
Ecommerce success largely depends on a brand’s reputation and accessibility. It is crucial that your business not only has an accessible online presence, but it also resonates with its intended clients. It is essential to firstly identify the demographic characteristics of shoppers with whom your products and services can align.
Establishing appropriate market segments to target with relevant products or service can then inform subsequent actions. A business can effectively build upon this information to mount better-targeted sales and marketing campaigns.
2. Quality of Content Is Key
High-quality content is relevant and engaging information that not only keeps visitors; It encourages them to return to a business site. Content generated and hosted should reflect your brand style, ethos, mission statement, services and policies.
Great content should also urge interaction with consumers by asking questions, conducting surveys, prize-winning contests, and so on. Online users are not the only ones who judge Ecommerce businesses according to the quality of content they put out, search engines too use this as one of their main algorithms for ranking determination.
In the wake of recent security lapses and the rise and spread of fake news, it is essential that online businesses take extra measures to maintain credibility. In addition to loading time, secure connection and more, the quality of content put out by an ecommerce business will play a significant role in how the likes of Google rank it.
3. Personalize Experiences
Visitors to ecommerce sites are not only aware that unique, individualized web experiences are possible; they have come to expect it. Businesses can take advantage of the technology available today that can tailor make shopping experiences based on data and analytics.
More prominent players like Apple, Amazon, Facebook and the like, have complex built-in systems that track and predict user behavior to help them create subsequent unique experiences. Small businesses, however, can still achieve an exceptional level of personalized shopping experiences for their users through affordable yet professional solutions such as Shopify.
4. Think Cross-Platform
Users browsing and shopping using their mobile phones is at an all-time high and rising. Often, shopping carts are abandoned simply due to lack of communication with cross-device shoppers. Maintaining and increasing sales requires an all-inclusive approach to devices visiting your site.
It is crucial that you ensure your webpage properly displays on different screen sizes, devices and browsers. No need to do anything too fancy either, increasing font and click button sizes, allowing for a switch to desktop or mobile view, or even compressing images can stop the exodus of a considerable portion of your potential traffic and also improve your search engine ranking.
5. Sales Channel Integration
The expectations of shoppers continue to grow and evolve with each passing day. Customers today have come to expect seamless shopping experiences increasingly. Retailers need to remain competitive by facilitating brand similarly across all channels of interaction.
The integration of sales channels in particular, both on and offline is one key area where businesses need to provide seamless integration for better shopping experiences for their clients. Failure to do so could mean lost revenue, dwindling sales and lower ranking.
Subscription ecommerce works in various forms. For example, in the replenishment concept, products are shipped on a defined and regular basis to customers by mutual consent. The discovery model, on the other hand, delivers new and exciting products from time to time.
Implementing a subscription strategy in a company’s marketing campaign helps build loyalty and can not only help retain customers, but it can also grow their numbers and result in increased sales.
7. Logistics and Shipping
Back-end supply chain management is critical to any business. For ecommerce businesses, this means having to rely entirely on third parties store and ship your products and services. It is of utmost importance that you team up with a reliable, trustworthy and competent partner as this will significantly affect your bottom line.
Larger companies have the capacity and resources to engage multiple providers to keep pace with demand, whereas smaller ones may need to partner for better handling of logistics. If a business is small, it may be wise to engage local businesses and organizations to ship and store your products.
Costs will naturally vary based on the size of the transaction and shipments, the distance or the complexity of the operation. Third-party logistics get more value effective as a business grows and handles more significant purchases.
For exclusively Internet-based businesses, speed, security and infrastructure are cornerstone foundations logistics as well as SEO. The better the speed of a website, the more traffic, leads and sales the business can hope to generate.
8. Make Customers Brand Ambassadors
Customers are the greatest assets a business has, so why not leverage them. The glowing testimonial of a satisfied customer is perhaps the most effective way to lend credibility to your business. By collecting and sharing testimonials and reviews regularly, you encourage more sales from your website visitors.
9. Exemplary Customer Service
Most complaints stemming from purchases are more to do with HOW you handle the claim, rather than product dissatisfaction. As a brand, you need to get in front of customer service before customer complaints bury your business..
While it is impossible to avoid issues with your ecommerce business, you do need to get a handle on complaints as they come in. Taking care of your customers should be your number one priority.
These nine tips are not the only things you need to do to scale business. However, they are among the most important for you to start or keep the momentum going to drive your sales.
Importantly too, take care of your customers. If you’re not treating them right, someone else will.